Gramicci SS25

Words: Alexandra Guerrero

Tags: Nativve News

Date: February 26, 2025

Gramicci new season campaign image

New season has landed

All about comfort, function, and a laid-back lifestyle, this season’s Gramicci gear is designed for getting out there. Their most renowned pieces are back – think G pants and their iconic tough heavyweight cotton – but there’s some new items we’re looking forward to getting a look at too.

We’re partnering with the brand on their digital marketing campaign for this season, making sure the content reaches the people who want to see it – and nobody who doesn’t. We chose platforms that we know work: Meta, Pinterest, Google Search and PMAX. With a full funnel campaign structure, we nurture potential customers from lead generation to conversion to purchase.

The numbers are looking strong so far – as are the assets. We’ve shared a few below.

Read our Shopify case study with the brand.

Take a look at our other case studies.