Advertising

Still very much the workhorse in the digital advertising stable, Meta Ads offer a creative-led performance engine at an unrivalled scale. For businesses with a strong brand that’s confident in its aesthetic values, these are a powerful way to reach new customers, introducing them to your products, and sticking with them as they return. With Meta Ads, we like to think beyond short-term growth. We avoid exhausting lower-funnel audiences with strategies that continuously reach and engage new customers. We deliver efficiency and performance without compromising brand perception, offering data-backed insights into the creative that’s working and ensuring your assets look as good as they should on the platform.

For our Google Ad strategies, we’re focused on making a genuine contribution to our clients’ growth, not on vanity metrics inflated by a reliance on branded search terms. We’ll maintain excellent account hygiene, with an emphasis on healthy first-party data collection that will compound the account’s success. Our in-depth keyword and audience research is informed by years of industry experience and will help you reach both new and existing customers. As well as working with you to decide on bidding that accounts for each product's margins, we’ll consider things like the strategy’s impact on wholesale account relations and your customers’ shifting intent. Our senior team will be hands-on throughout the campaign’s lifetime, managing and refining the campaigns and passing on any actionable customer journey insights that will help things along beyond the first click. That’s how you use Google Ads to grow a stronger D2C.

In 2020, Patagonia began its boycott of Meta. As its digital advertising partner in Europe, we were faced with the challenge of generating the same success without a key social advertising channel. Years later, we’re still getting comparable results from the challenger platforms many brands ignore. A ready, custom option for those harder-to-reach audiences and a necessary expansion for campaign funnels aiming farther and wider. We’re experienced creating efficient campaigns on and ready to share our insights on each platform’s unique capabilities with your creative teams. Build out a full-funnel campaign that uses these less-utilised channels where they work their best, and you’re on to a winner.

Offered as part of our omnichannel strategies for clients looking to expand beyond Meta and Google, Programmatic and DSP advertising is how you reach your customers on sites and platforms beyond search and social. Including Connected TV (CTV), Digital Out of Home (DOOH), Podcasts (Audio), and Premium Display, this is the option for scaling up your campaign’s awareness stage, putting your brand in front of more people, more often, and reaching them where they're watching, listening and passing by.

You don’t need to have a clear idea of how your campaign should look. Come with an outline of your budget, your objectives, and we’ll work with you to develop a media plan that spends your budget efficiently. Understand which markets you should hit, which channels you should utilise, and how much budget and time to allocate at each stage, from building awareness through to driving action.

Collaboration is the lifeblood of the internet. Adding collaboration into your advertising strategy is how you access trust and authenticity with your campaign, quickly and meaningfully. We’re well-versed in teaming up with well-known creators and respected stores, helping brands reach new audiences in a truly trusted voice.