IRIS Wilditude

Female-founded cycling brand IRIS.cc just launched their SS25 Wilditude collection, and it’s exactly what you’d want from kit designed to stand out on gravel tracks.

As we’ve come to expect from ex-professional cyclist Iris Slappendel’s brand, the bold colours have that fresh feeling but, as always, are still thoughtfully designed to mix and match with previous collections. The full lookbook has piqued our gravel riding interest.

We backed the launch with a full funnel digital marketing campaign on Meta, Pinterest and Google. Interested in finding out how we grow IRIS.cc’s D2C sales? Read our case study IRIS.CC.