What We Did in 2025

Now the dust has settled a bit on the year 2025, here’s a few bits we did over the last 12 months that we’re pretty proud of…

• Celebrating 50 years of cult Japanese outdoor brand Montbell with the launch of their new Keswick shop and European online store.
• More big projects with Patagonia, from their Progress Report to the marketing of their Last Observers film.
• Chatting to legendary photo-snapper Rankin about AI and the early days of Dazed.
• Yet more great collaborations from Universal Works—like those super classy Paraboot Michaels.
• Working with GORE-TEX on a series of articles around their groundbreaking new waterproof membrane.
• Seeing the Kestin Cuillin Jacket in the Wall Street Journal.
• Creating Moors for the Future’s first digital marketing campaign.
• Talking to the founders of new running / cycling / hiking brand Portal.
• Getting the ball rolling with new clients United Shapes and Phaenom.
• Hitting the slopes with Faction’s new Dancer 79 skis.
• Working with Gramicci to launch their collaborations with Rab, Merrell and Greater Goods.
• Spreading the word of KAVU’s classic Rope Bag design.
• Starting a new social-first content project for Seen.
• Adding a bit of colour to the world of cycling clothing with the IRIS Wilditude range.
• Supporting Outsiders with the opening of their very nice new Manchester shop.
• Melting our minds with those Power Rangers-esque Sean Wotherspoon Tevas.

Yep, it was a good ‘un. Drop us a line here if you want to chat about what we could do for you in 2026…