Patagonia’s Evergreen Campaign

Patagonia have never really been the ‘conventional’ types. From their boundary-pushing ‘Don’t Buy This Jacket’ ad to pushing buying old over buying new, they’ve always done business differently. In fact, they’ve been marching to their own fleece-lined drum for so long that it’s sometimes easy to take for granted just how revolutionary the brand is.

Which explains their latest campaign, Evergreen. Created to remind people that there’s more to Patagonia than just nice jackets, it’s a primer on what the brand stands for and all the work it’s doing.

For our part, we’ve been helping to run ads on Demand Gen, Pinterest, Reddit and Snapchat, making sure that the awareness campaign gets out there.

Read our interview with Patagonia’s Jelle Mul here.

See some classic Patagonia catalogues here.