Hotel Deluxe is Open

Words: Luke Broster

Tags: Nativve News

Date: June 29, 2026

Model wears summer suiting in Hotel Deluxe shoot

Universal Works return to their favourite fictional travel destination. This time, the snow has thawed.

Universal Works have been building their Hotel Deluxe world for a few seasons now. Last winter it was all alpine lodges and outerwear. For SS26 the setting has shifted: a flower-filled valley, open roads, and the kind of light that makes you want to pack a bag and drive somewhere without a plan.

We’ve been helping them get Hotel Deluxe in front of people online. Check-in is open.

Model wearing striped shirt in Hotel Deluxe shoot

Read our Shopify Case Study to find more of how we’re supporting Universal Works.