Patagonia: What Next?

Dig out the party hats—Patagonia celebrates its 50th birthday this year. But whereas some would be looking to the past and resting on past glories, the pioneering outdoor brand is doing what its always done… forging forward with new ideas.

Watch the short clip below then head over to their site to see what this all means.

Read our interview with Patagonia’s Jelle Mul here.